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Data Analysis

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Data Processing

Smart Tourism

Cross-border Product Promotion

Success Cases

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About Vpon

Success Case

By establishing first-party member data and integrating third-party tourist data for user footprint labeling, retargeting can be implemented to enhance revisit rates. When combined with a tourist data platform, it facilitates tourism policy, resource allocation, and differentiated marketing, thereby achieving data-driven smart tourism governance.

Achieving intelligent tourism governance through data platform establishment

Replace manual and inconsistent calculation methods with the utilization of Vpon's tourist data dashboard to grasp the current status and trends of tourism. Through multidimensional data analysis, it assists in advancing and evaluating tourism policies and their effectiveness.

Tourism policy

Eliminate the need for aggregating tourist numbers from various sources. By utilizing Vpon's tourist data, a deeper understanding of tourist behavior can be achieved, such as differences in travel duration and crowd patterns on holidays and weekends. This information can then be used to adjust transportation arrangements and human resource allocation.

Resource allocation

Significantly reduce the need for survey-based data collection methods. Through Vpon's tourist profile analysis, understand the differences among tourists in different regions and attractions, enabling targeted marketing segmentation and optimization of local product sales.

Marketing differentiation

Replace indirect observation methods. Utilizing Vpon's first-party data infrastructure, accumulate tourist data to analyze user footprints and implement precision marketing strategies targeting specific audience segments, aiming to increase revisit rates.

Data-driven

Explore more data sources to drive smart tourism governance

Wee's data solutions assist clients in conducting market research, building user profiles, formulating business strategies, executing precision action items, and quantifying results. Return on Advertising Investment <ul> <li>Target Market Revenue: 164%</li> <li>Target Market Revenue + Tourism Revenue: 5492%</li>

Gain insights into target market and promote attractive products across borders

By collaborating with Data Partners, we integrate foot traffic data, point of interest (POI) data, and consumption data to help clients observe the market and gain market insights through data analysis. This assists clients in gaining a deeper understanding of market trends and dynamics.

Understanding the market through data analysis

Keeping up with market trends and analyzing customer behavior through data allows for a better understanding of their needs and habits. By analyzing data, you can accurately segment different customer groups and create target audience profiles.

User profiling and behavior analysis

We identify similar groups in the market and develop appropriate strategies by segmenting target audiences and establishing customer profiles, helping you to make the best use of every resource.

Precision marketing, developing and optimizing marketing strategies.

Analyzing advertising performance not only helps you understand audience dynamics, but also optimizes future marketing strategies. This allows you to solidify existing customer base while continuously optimizing market growth strategies. Return on Advertising Investment (ROI) <ul> <li>Target market revenue: 164%</li> <li>Target market revenue + travel revenue: 5492%</li>

Capturing online and offline conversion to validate campaign efficiency

Explore more data sources to enrich your market strategies

Combine external data and in-house data through data marketplaces and data collection. By conducting data analysis, the collected data can be mined and analyzed, resulting in deeper insights and understanding. Then, through data activation, the data is transformed into practical marketing actions, helping businesses gain a more comprehensive and in-depth understanding of the market and customer needs, converting data insights into profits.

By leveraging third-party data, businesses can gain comprehensive market and customer analysis. However, finding the suitable third-party data can be time-consuming and labor-intensive to screen the quality and cost. Wee Data Marketplace can assist businesses in effectively finding suitable third-party data, improving data analysis efficiency.

Data marketplace

Combine public data Master macro market trends

Collecting first-party data can result in doubling revenue and improving cost efficiency by 1.5 times, according to research by McKinsey and BCG.

Data collection

Fully leverage the values of first-party data

By analyzing data from multiple dimensions, businesses can gain an in-depth understanding of different aspects, enabling them to develop effective strategies. However, when dealing with large amounts of data, extracting valuable insights can be challenging. Wee Data Analytics Dashboard can help visualize and analyze the data, transforming it into digestible information that aid in decision-making.

Data analysis

Drive strategy planning with data through multi-dimensional data analysis

Leveraging data can improve marketing and communication efficiency, but it also requires resource investment and engineering teams. Wee provides data activation services that do not require an engineering team, helping businesses increase conversion, improve marketing effectiveness, and enhance customer loyalty.

Data activation

Target audience with precision marketing and tagging

First-party data provides businesses with accurate customer information, such as purchase history, interests, preferences, and more, while third-party data can supplement and expand a company's customer database. Combining first-party and third-party data can broaden data coverage, helping businesses gain a more comprehensive, in-depth, and accurate understanding of customer behavior and market trends.

Leverage data from multiple sources to help businesses: <ul> <li>Keep track of industry information and market trends in real-time</li> <li>Develop high-quality strategies</li> <li>Gain proactive insights into the complete customer picture and deepen customer interactions</li> <li>Accurately measure channel effectiveness and optimize marketing ROI</li> <li>Utilize AI-powered early warning and prediction systems to seize opportunities</li> </ul>

Why you need for both first-party and third-party data?

Maximize the value of data from all parties

Four major application scenarios of first-party data: <ul> <li>Develop high-quality strategies</li> <li>Gain insights into the complete customer picture</li> <li>Improve channel effectiveness</li> <li>Utilize AI to seize execution opportunities</li> </ul>

What are the benefits of collecting first-party data?

According to McKinsey research, brands that effectively utilize first-party data can more than double their revenue.

Extract insights from in-house data, replicate effective strategies, and enhance business results.

Connecting fragmented data sources to gain insights of complete user journey, and translating them into unparalleled products and experiences.

Integrate the performance data of various marketing channels for better resource allocation and improve marketing performance.

AI-powered monitoring alerts can help companies quickly identify and correct issues in real-time, while intelligent predictions can help companies seize opportunities and gain a competitive edge.

Learn more about first-party data applications

Gain a clearer understanding of customer preferences both online and offline, design services that are more closely aligned with their needs, and satisfy application scenarios beyond DMP. 

What are the benefits of collecting third-party data?

Capture a comprehensive customer profile

Through diverse industry data solutions such as retail, tourism, transportation, and finance, grasp the latest market momentum and gain insights into emerging opportunities; keep a close eye on the latest trends in your competition to better understand both yourself and your competitors.

Stay up-to-date with real-time market trends

Extend business opportunities from existing customer profiles to acquire new customers. Obtain macro-level insights into potential market demand, evaluate remaining market share, and seize market niches.

Leverage third-party data to add value to first-party data, optimize predictive models, hold the key factors that impact revenue, and use data-driven strategies for decision-making.

Learn more about third-party data applications

Wikipedia for professional terms

First party data refers to data collected, owned, and controlled by a company or organization itself. This includes data generated through direct communication between the company or organization and its customers, and is considered to have high credibility and uniqueness. First party data can help companies better understand their customers, optimize products and services, and improve sales effectiveness. It typically includes customer information, transaction history, website behavior, social media interactions, and other data that can be analyzed and leveraged for marketing, customer service, and business decision-making purposes.

What is first-party data?

Third party data, also known as external data, refers to the data collected from various sources by a third party, such as shopping behaviors on other channels, preferences for other advertisements, and more. Companies or organizations can purchase or acquire third party data to expand their own databases and use it for various purposes, such as better understanding their target customers, expanding their customer base, optimizing marketing strategies, and more. Third party data plays an important role in the fields of digital marketing and data analysis. One example of utilizing third party data is the Data Management Platform (DMP), which collects and analyzes anonymous audience data from various sources, including online and offline data. The DMP categorizes target customers into labels such as "interested in makeup" or "loves travel", helping to make advertising and marketing more precise.

What is third-party data?

A CDP, or Customer Data Platform, is a tool used for integrating, managing, and analyzing customer data. It can gather and integrate customer data from multiple sources and generate valuable insights to support a company's marketing, sales, and customer service decisions. It helps businesses better understand customer needs, optimise customer experience, build customer loyalty, and boost sales.

What is CDP? 

DMP stands for "Data Management Platform", which is a technology platform for centralizing and integrating data. It can aggregate, store, analyze and manage large amounts of data from multiple data sources, including user behavior, purchase history, social media activity, and more. DMP can apply data to marketing and advertising, helping businesses better understand target users, improve marketing effectiveness and customer loyalty.

What is DMP? 

PII data refers to "Personally Identifiable Information," which refers to sensitive personal data that can identify an individual, such as name, address, phone number, email address, social security number, bank account number, etc. As these data can identify a person's identity, special care is required when using, processing, storing, and sharing such data, following relevant privacy protection laws and best practice guidelines to ensure the security and privacy of these information.

What is PII data?

CRM stands for Customer Relationship Management. It is a strategy for organizing and managing interactions with customers, focusing on understanding and responding to their needs. The CRM system can track all details of interactions with customers, including contact information, purchase history, and customer responses, allowing businesses to better understand customer needs and provide more personalised services and experiences. The CRM system can also be used for sales, marketing, and customer service, helping businesses establish closer relationships with customers, improve customer satisfaction and loyalty, and ultimately increase revenue and market share.

What is CRM?

Unlock and elevate your business potentiality

Harness the Power of Data with Wee

Data-driven businesses are more likely to increase customer acquisition by 23%, boost retention by 6X, amplify profits by 19X, and speed up revenue growth by 2-3X with the use of data to personalize experiences according to the research from BCG, Mckinsey, and PwC. Start the transformation now!

Still navigating blindly?

Data is the only way to cut through the haze of your business!

Wee can complete your data processing framework and workflow, ignites your business growth engine while following the data security and user privacy regulations.

Got the data but don't know where to put them?

The missing piece of your data processing puzzle

Wee collects and cleanses raw data from various sources, refining and integrating it based on the realities of the business battlefield. Wee provides you with immediate data logistic support and firepower reinforcement!

Not just a data catalogue, but a data arsenal!

Battle-tested data verified through business application

Realize intelligent tourism governance through the establishment of a data platform

Gain insights into target markets and promote attractive products across borders.

Wee continually rolls out cutting-edge data innovations

Leveraging data can improve marketing and communication efficiency, but it also requires resource investment and engineering teams. Wee provides data activation services that do not require an engineer, helping businesses increase conversion, improve marketing effectiveness, and enhance customer loyalty.

Based on the company's own data, we provide precision audience recommendation services that helps business to find similar external audience groups, reaching highly relevant target audiences.

Audience recommendation for precision marketing

Help businesses to achieve better marketing results through audience recommendations

Using machine learning solutions to design personalized messages and product recommendations for specific audiences, increasing conversion rates and improving existing customer satisfaction.

Personalized marketing solutions

In the right time, with the right message, to the right person

Register now to consult more for your member tagging and segmentation requirement

Data insights can help advertisers to accurately target their advertising to specific audiences. By identifying the characteristics, interests, and behaviors of the target audience, advertisers can determine which users should be exposed to the ad in order to increase the conversion rate and effectiveness. Through data insight and precision targeting of similar audiences, advertisers can more accurately find potential customers, reduce waste of resources, and improve the effectiveness of their advertising campaigns.

Precise advertising

Data insights and precision targeting for audience lookalike

Register now to explore more segments for your ads strategy

Foot traffic data is a key factor in understanding business opportunities. By integrating foot traffic data with consumer and demographic data, retailers can analyze sales performance, conversion rates, and category performance at a granular level, providing precise site selection recommendations for retail channels. The data can also provide critical information for retail manufacturers' inventory decisions.

Utilizing foot traffic data to gain better insights into business opportunities

Unlock the power of key metrics for retail site selection and essential decision-making in inventory management

Consultation on site selection applications

By analyzing data from multiple dimensions, businesses can gain a thorough understanding of different aspects of information, enabling them to develop effective strategies. However, when dealing with large amounts of data, extracting valuable insights can be challenging. Wee Data Analytics Dashboard can help visualize and analyze the data, transforming it into digestible information to aid in decision-making.

Through an intuitive and user-friendly dashboard, you can gain in-depth understanding of user behavior and comprehensive insights into user situations without requiring expertise in Google Analytics. The dashboard can be quickly implemented without the need for additional ETL.

One-stop data insights platform

Cross-platform operation and behavioral analysis of target audience

Get the website/ App customer penetration rate in one view, dig out the key path to turn unfamiliar visitors into customers, and use loyalty membership analysis plus advanced behavior modules to enhance membership management.

CRM dashboard

Get started to analyze unknown visitors and customer profiles now

Free consultation on your first-party data dashboard needs

The platform enables an understanding of where travelers come from, where they go, and when they go. The platform offers multiple analysis dimensions, including trends of tourist count by region, tourist analysis on holidays and weekends, travel duration, round-trip, tourist residence, popular tourist spot, and other customized analysis. It helps the tourism industry to understand travellers behavior and make data-driven decisions. 

Big data platform for tourism

Use data-driven approach to understand tourist behavior and drive tourism strategies

By leveraging a combination of tourist traffic data, consumption data, and government open data, our platform can accurately estimate the production value generated by tourist in each area, specifically in retail, catering, accommodation sectors, popular stores and products. Our platform helps to identify popular administrative regions, types of businesses, and product categories, enabling tourism industry to employ the best strategies.

Tourism value estimation

Gain insights of tourism industry values by region and understand the characteristics and the features of each region

Explore more on tourism data and foot traffic dashboard

Geolocation dashboard can provide insights by visualising the geographic data. With geolocation dashboard, you can: <ul> <li>Get a true picture of the presentation of geographic data</li> <li>Understand the geographic distribution of users</li> <li>Explore user path trends</li> <li>Make strategic decisions such as optimizing products, strengthening partnerships, or executing digital marketing</li> </ul>

Geolocation

Understand the geographical distribution of your interested segment and discover business opportunities

Register now to explore the geolocation dashboard

We provide comprehensive analysis of the mobile App market, helping you to understand the overall trend of the App market, the performance of your own App in the market, and the app preferences of users who download your App. This information can help App owners understand the market dynamics and serve as a basis for cross-industry alliances and marketing decisions.

AppVois- App Market Insight

Understand App market trends and customer preferences

Try out functions through the dashboard below and explore popular applications

Consult us to gain insights into more information about the App market

Audience insight report provides insights on specific customer groups, such as those who have visited event venues or purchased health products. This includes understanding their basic characteristics, mobile device usage habits, advertising preferences, frequently visit locations, app usage preferences, and consumption behaviour. This information can be used to design communication materials, develop marketing strategies, and validate campaign effectiveness.

Audience insight report

Understand the characteristics of user groups from different perspective to improve communication efficiency and improve conversion

Register nowe to understand more about your interested audience

We provide an analysis dashboard based on advertising platform audience (covering Taiwan, Hong Kong, and Macau), including mobile devices, installed App types, and advertising touchpoint and time analysis. It helps advertisers estimate ad exposure and plan budgets, and further provides an overall analysis of the current state and trends of the mobile device environment for any organization in need.

Vpon Satellite Platform

Understanding mobile device market trends for better ads campaign planning

Register and try it now

By integrating first-party or third-party data from different source, it helps brands evaluate the effectiveness of their digital marketing efforts and serves as a benchmark for future decision-making. Users can explore the results from different events through a user-friendly interface, further analyze and improve the campaign content, target potential audiences, and attract more users.

Campaign analysis

Online campaign performance analysis

By integrating first-party campaign data and third-party location data, our platform supports the decision-making process in strategic planning and digital marketing. Brands can use the dashboard to gain insights into traveler behavior after executing online or offline campaigns, allowing further improvements in marketing strategies and campaign content.

Footfall analysis

Measuring the success of guiding online/ offline visitors to take actions

Contact us to explore the dashboard

Collecting 1st party data can double the revenue growth and improve cost efficiency by 1.5x, according to research by McKinsey and Boston Consulting Group.

Collecting 1st party data is essential for several reasons: <ul> <li>Develop efficient and feasible data strategies Replicate effective and successful strategies to reduce blind spots in human decision-making</li> <li>Actively understand the full picture of customers Implement customer-centric experiences and product designs to strengthen customer relationships</li> <li>Accurately measure channel performance Timely adjust marketing strategies to optimize return on media investment</li> <li>AI smart warning and prediction Identify hidden risks and respond quickly; dig out potential business opportunities for immediate actions</li> </ul>

Why is collecting 1st party data so crucial?

As Peter Drucker said, ‘If you can’t measure it, you can’t manage it.‘

<ul> <li>Grow offline revenue significantly through online strategic planning</li> <li>Transforming offline data into precise digital marketing, resulting in online revenue conversion</li> <li>Encouraging member interaction, optimizing service experience, and increasing customer value through advanced CRM analysis and intelligent recommendations</li> <li>Gain visibility into the entire customer journey by integrating our own Web and App data</li> </ul>

Selected cases

 Assisting customers in iterating omnichannel strategies and continuously optimizing the company's growth path

Consultation on 1st party data implementation solutions

Wee solutions

Google Analytics Implementation and Consulting Services, Data Governance Monitor, Analytics Audit Report, and Vpon Data SDK

<ul> <li>More efficient: GA implementation can be completed from just 2 days, ensuring that the company's data strategy stays ahead of the market.</li> <li>Smarter: Utilizing the most powerful analysis AI to take corresponding actions on data insights.</li> <li>Simpler: Clear and easy-to-understand data insights provide guidance for the company's progress.</li> <li>Compliant: Wee provides data collection solutions that comply with data governance regulations in the financial industry and privacy policies in various industries.</li> </ul>

Google Analytics Implementation and Consulting Services

Make in-house data collection faster, smarter, simpler, and compliant

Google Analytics Data Governance Monitor is specifically designed for industries with strict regulations, such as the financial and insurance sectors. It includes the following features: <ul> <li>Enterprise data governance maturity assessment: Comprehensive evaluation of data governance across five dimensions - data integrity, real-time capability, privacy, uniqueness, and validity.</li> <li>Advanced PII tracking: Ensuring proper protection of Personally Identifiable Information (PII) data, reducing security concerns.</li> <li>GDPR compliance monitoring: Monitoring existing data collection practices to effectively mitigate compliance risks.</li> </ul>

Google Analytics Data Governance Monitor

Avoiding data mis-collection that leads to poor decisions Turning to high-quality strategies

Consult first-party data implementation solutions

Analytics Audit Report conducts a comprehensive check of your Google Analytics, identifying the opportunity to enhance effectiveness of data collection and activation mechanism. As your data foundation evolves, It lays the groundwork, paving the way for your business digital transformation. What Analytics Audit Report can inspect: <ul> <li>22 effective settings crucial for data collection and activation</li> <li>Data accuracy</li> </ul>

GA4 Analytics Audit Report

Boost Digital Transformation Establish a robust data infrastructure as a foundation

Register now to scrutinize the groundwork for data activation

Unleash the power of precise geolocation data with Wee. We go beyond Google Analytics by offering <a href="https://datasdk.vpon.com/">advanced geolocation data analysis solutions</a>. Gain deeper insights into user behavior, tailor strategies based on precise device location, and propel your business beyond traditional limits. This isn’t just about data collection; it’s about unlocking unparalleled insights and opening new business opportunities. Start capturing high-quality geolocation data today.

Unveil In-depth Analytical Perspectives

Master Precise Geolocation Data

Consult for data collection strategy

Assist business decision-making through third-party data analysis. Enrich first-party data by integrating it with third-party data to drive data-driven decisions.

Diverse data supply

Provide diverse data and combine them to offer market insights

Wee's foot traffic data includes the hourly changes of foot traffic in different areas. By utilizing this data, it is possible to further analyze popular locations, track movement patterns, and assist in store location selection and evaluating the effectiveness of activities.

Analyze foot traffic patterns and identify popular locations

Wee possesses foot traffic data from multiple countries in Asia. Through data analysis, we can identify cross-border travelers and analyze their travel behaviors, including movement routes, places of stay, and duration of stay. This information can assist governments and businesses in formulating tourism strategies.

Capture the movement and duration of stay of cross-border travelers

Utilizing transaction data as a foundation and leveraging government open data for calibration, accurately estimate sales performance for various regions, time periods, stores, and product categories. Additionally, gain insights into consumer preferences based on audience profiles.

Analyze consumer shopping preferences and merchant sales performance

POI (Point of Interest) refers to landmarks, attractions, and other data on a map. POI data can empower foot traffic and consumer data, helping to identify the frequently visited locations of the audience.

Identify the locations visited by the audience

Wee possesses App data for mobile devices. App data can assist App operators in understanding their own performance and that of their competitors in the market. Additionally, it can be used to piece together the audience's interest and preferences based on App usage

Gain insights into the App market landscape and audience interest preferences

Wee possesses diverse and high-quality data from various sources. Leveraging powerful data processing and analytics capabilities, we integrate data from a wide range of sources to provide valuable market insights

Aggregate diverse and comprehensive open data sources

Register now to access more applications of third-party data

Audience data includes predefined audience segments and audience insight reports generated by Vpon's advertising data and other data partners. With audience data, you can find the desired targeting for downloads, targeted advertising, and audience tagging. This helps enrich the required data for model building, implement digital marketing, expand internal databases, or carry out other data applications. Currently, we have accumulated over 13 categories and thousands of audience segments available for various brands in the market.